Well to be honest after Google massive updates in recent year everyone is so worried about which back linking strategy should be used and which to be avoided. First before moving to the topic we should understand what Google new updates are all about. Actually Google doesn’t want spammers to rank their website better basically what this will result, users will get low quality websites in Google SERP and that is what the sign of worry for Google. I do think that Google with its new update also affected some good websites as well, and that is the worrying point for all web masters that which strategy to work on , cause every now and then we read something about new update and also about Google penalties.
What Actually Google New Update is?
There are lots of different opinions about Google new update and this is because everyone perceives it in his own way. But one thing for sure after this new update webmaster won’t be able to stay relax and always have to work on new strategies of getting links. The most interesting thing about Google Panda and Penguin is, it is unpredictable so thus no one can follow one back linking strategy for over and over again.
Basically Google update was to crack down the spammers who were simply using xrumers, scrapebox, web 2.0 and other tools which are specially designed for spammers to get back link quickly so next time when you develop a back link strategy do remember to work with a steady pace and use different methods. Try to get back links with most hard method cause that will give you edge over competitors.
Back links To Avoid
It is very important to understand links which may turn out to be harmful for your website, after Google update the concept of negative SEO also came in to existence; this step was taken to discourage black hat techniques and gray hat techniques. So when building back link keep in mind not to build low quality back links and always try to get quality links even if they are so less in quatity they may work for your website.
How To Identify a Low Quality Link?
Following is the criteria for judging a link quality
- Link which is not relevant to your website niche (unrelated link)
- Link already having OBL (out bound Links/external links) more than 25
- Link with no follow tag
- Link from gambling, adult, poker website (because Google discourages pornography and if it sees your link on that website it will discourage it as well)
- Link with Page Rank N/A or 0
- Link from auto approve website (for example blog commenting, directory submission, profile building, article submitting)
Now as a link builder one should have to be very carefully about selecting a link I know the above mentioned criteria is not so easy to fulfill but even if you fulfill some conditions you will see that Google will still compensate you but the main thing to work upon is to start exploring the new ways and different ways to get links, those old traditional methods won’t help you anymore.
Suggestion
As Google introduces updates quite frequently so it is not good strategy to rely only on Google search engine for your livelihood, webmasters now have to work upon alternative and should consider other options to gain customers, If you are a web master try to improve your Google ranking but also try to use Google Adwords, Facebook marketing, Forum marketing to get traffic from.
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